{"id":2583,"date":"2026-04-10T10:15:22","date_gmt":"2026-04-10T13:15:22","guid":{"rendered":"https:\/\/hchornburg.com.br\/blog\/?p=2583"},"modified":"2026-04-10T10:15:22","modified_gmt":"2026-04-10T13:15:22","slug":"15-convencao-vendas-hchornburg","status":"publish","type":"post","link":"https:\/\/hchornburg.com.br\/blog\/15-convencao-vendas-hchornburg\/","title":{"rendered":"A 15\u00aa Conven\u00e7\u00e3o de Vendas da HC Hornburg"},"content":{"rendered":"<h2><strong>15\u00aa Conven\u00e7\u00e3o de Vendas: aprendizado em todas as dire\u00e7\u00f5es<\/strong><\/h2>\n<p>foi um sucesso. De 26 a 28 de mar\u00e7o, em Jaragu\u00e1 do Sul (SC), todos os profissionais da \u00e1rea comercial estiveram juntos atualizando conhecimentos e trocando experi\u00eancias sob o tema <em>Juntos, vamos al\u00e9m<\/em>. \u201cForam tr\u00eas dias de aprendizado para todos n\u00f3s em todas as dire\u00e7\u00f5es\u201d, comemora Betina Borchardt, diretora Geral da HC Hornburg.<\/p>\n<h2><strong>15\u00aa Conven\u00e7\u00e3o de Vendas: foco na estrat\u00e9gia<\/strong><\/h2>\n<p>A parte estrat\u00e9gica da atua\u00e7\u00e3o comercial da equipe de vendas teve seu momento pr\u00f3prio na conven\u00e7\u00e3o. Everton\u00a0P. Bertol, gerente Comercial, falou sobre t\u00e9cnicas de vendas e teve apoio da equipe de Marketing, formada por Matheus Kaue da Silva, analista de Marketing, e Talita Bonone Legnaghi, consultora de Marketing; que apresentaram um treinamento sobre posicionamento digital.<\/p>\n<h2>15\u00aa Conven\u00e7\u00e3o de Vendas: produtos em detalhes<\/h2>\n<p>O evento contou com sess\u00f5es onde os produtos foram apresentados de forma mais detalhada. Essa parte ficou sob responsabilidade de Cristian Braga Ferreira, gerente de Engenharia; e de Alexandre Lu\u00eds Dalleri, gerente de Produ\u00e7\u00e3o. Os dois explicaram toda a parte t\u00e9cnica por tr\u00e1s da carroceria. Para completar a parte de instru\u00e7\u00e3o t\u00e9cnica, Lauro Toledo, gerente S\u00eanior de Desenvolvimento de Neg\u00f3cios da Thermo King, falou sobre solu\u00e7\u00f5es e suporte comercial.<\/p>\n<h2>15\u00aa Conven\u00e7\u00e3o de Vendas: Kairam Cabral<\/h2>\n<p>Kairam Cabral participou da 15\u00aa Conven\u00e7\u00e3o de Vendas como palestrante. O mentor e treinador comportamental atua h\u00e1 mais de 10 anos com treinamentos corporativos e j\u00e1 acumula mais de 5 mil horas de coaching e mentoria.<\/p>\n<p>Kairam apresentou e trocou experi\u00eancias com o time comercial no campo de intelig\u00eancia emocional, lideran\u00e7a, alta performance e mentalidade de crescimento. Ele tamb\u00e9m debateu produtividade, vendas, resultados e, claro, desenvolvimento pessoal aplicado ao ambiente corporativo. \u201cTivemos uma viv\u00eancia enriquecedora com o Kairam\u201d, afirma Betina Borchardt, diretora Geral da HC Hornburg.<\/p>\n<h2>15\u00aa Conven\u00e7\u00e3o de Vendas: Flavia Bertholdi<\/h2>\n<p>Fl\u00e1via Bertholdi contribuiu com a 15\u00aa Conven\u00e7\u00e3o de Vendas trazendo para o time comercial seus conhecimentos em lideran\u00e7a, sa\u00fade mental nas organiza\u00e7\u00f5es e fortalecimento das rela\u00e7\u00f5es dentro das equipes.<\/p>\n<p>Flavia enfatizou a import\u00e2ncia da colabora\u00e7\u00e3o interpessoal, da comunica\u00e7\u00e3o e do papel do l\u00edder na constru\u00e7\u00e3o de um ambiente de trabalho mais produtivo e saud\u00e1vel. \u201cO momento com a Flavia foi muito importante porque ela refor\u00e7ou conceitos como o papel de cada pessoa dentro do time que \u00e9 fundamental para a constru\u00e7\u00e3o de um ambiente de confian\u00e7a e coopera\u00e7\u00e3o que impacta diretamente nos resultados da empresa\u201d, explica afirma Betina Borchardt, diretora Geral da HC Hornburg.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>15\u00aa Conven\u00e7\u00e3o de Vendas: aprendizado em todas as dire\u00e7\u00f5es foi um sucesso. De 26 a 28 de mar\u00e7o, em Jaragu\u00e1 do Sul (SC), todos os profissionais da \u00e1rea comercial estiveram juntos atualizando conhecimentos e trocando experi\u00eancias sob o tema Juntos, vamos al\u00e9m. \u201cForam tr\u00eas dias de aprendizado para todos n\u00f3s em todas as dire\u00e7\u00f5es\u201d, comemora&hellip;&nbsp;<a href=\"https:\/\/hchornburg.com.br\/blog\/15-convencao-vendas-hchornburg\/\" rel=\"bookmark\">Continue a ler &raquo;<span class=\"screen-reader-text\">A 15\u00aa Conven\u00e7\u00e3o de Vendas da HC Hornburg<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2584,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A 15\u00aa Conven\u00e7\u00e3o de Vendas da HC Hornburg<\/title>\n<meta name=\"description\" content=\"15\u00aa Conven\u00e7\u00e3o de Vendas da HC Hornburg re\u00fane equipe 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